# Helion B2B

> Official website content for Helion B2B

## Pages

- [Helion HubSpot Academy](https://www.helionb2b.com/helion-hubspot-onboarding)
- [Helion HubSpot Academy](https://www.helionb2b.com/helion-hubspot-onboarding-academy): Download our HubSpot Onboarding Catalog and take a closer look at our training sessions for the Marketing Hub, Service Hub, and Sales Hub.
- [Helion HubSpot Academy](https://www.helionb2b.com/helion-hubspot-onboarding-download)
- [Helion HubSpot Academy](https://www.helionb2b.com/helion-hubspot-academy-download)
- [About us](https://www.helionb2b.com/about-us): Helion B2B forener salg og marketing. Vi er sat i verden for at hjælpe B2B virksomheder med komplekse købsrejser til at vækste med inbound.
- [Contact Us](https://www.helionb2b.com/contact-us): Fill out our contact form and let's get in touch.
- [Helion Hangout Event 2023](https://www.helionb2b.com/hangout)
- [Helion Hangout Event 2024](https://www.helionb2b.com/hangout-event)
- [Helion B2B](https://www.helionb2b.dk): Helion B2B hjælper virksomheder med komplekse købsrejser, indenfor SaaS, IT og produktion, med at optimere deres salg og marketing.
- [Helion Hang Out - RSVP - No](https://www.helionb2b.com/helion-hang-out-rsvp-no): We're sorry that you can't make it to Helion Hang Out.
- [Helion Hang Out - RSVP - Yes](https://www.helionb2b.com/helion-hang-out-rsvp-yes): Thank you for your RSVP to Helion Hang Out, we're excited to see you!
- [Helion Hang Out - RSVP - Yes](https://www.helionb2b.com/helion-hang-out-rsvp): Thank you for your RSVP to Helion Hang Out, we're excited to see you!
- [Helion Hang Out Tilmelding](https://www.helionb2b.com/helion-hang-out-tilmelding): Tak for din tilmelding til Helion Hang Out d. 1. september 2022.
- [Helion Hang Out Tilbagemelding](https://www.helionb2b.com/helion-hang-out-tilmelding-nej): Vi er kede af, du ikke kan deltage til Helion Hang Out d. 1. september 2022. 
- [HubSpot](https://www.helionb2b.com/hubspot): With HubSpot you can streamline your sales and marketing activities.
- [Helion B2B agency - Strategy with a personal touch](https://www.helionb2b.com/about): B2B agency with person-to-person mindset. We offer strategic lead generation services including inbound, HubSpot, content, and performance marketing.
- [Book a Website Workshop](https://www.helionb2b.com/book-a-website-workshop): Book a B2B website workshop to get a comprehensive website strategy documentation and a fixed-price project plan for the full implementation.
- [Open marketing jobs in strategy, performance & content](https://www.helionb2b.com/career): We're looking for talent in strategic consultancy and content & performance marketing. Join us for a work-life balance, competitive salary, and fun pe
- [Contact Helion B2B](https://www.helionb2b.com/contact): Take the first step towards improving your B2B marketing and sales - get in touch with us today.
- [SMV - Kontakt Helion B2B](https://www.helionb2b.com/da/kontakt-smv): Lad os tage en snak om SMV. Vi står klar til at besvare dine spørgsmål og hjælpe dig med din ansøgning og dit efterfølgende projekt. 
- [Cookie policy](https://www.helionb2b.com/cookie-policy)
- [B2B agency for inbound marketing strategy & performance](https://www.helionb2b.com): Optimize your marketing & sales with Helion B2B agency. Tailored strategies, content, performance marketing, and HubSpot services. Book a meeting toda
- [Privacy policy](https://www.helionb2b.com/privacy-policy)
- [Meet the Helion B2B team](https://www.helionb2b.com/team): Helion B2B helps companies reach their full potential with personalized solutions. Contact us to learn more.
- [Thank you for contacting us](https://www.helionb2b.com/confirm)
- [Kontakt os TYP [DK]](https://www.helionb2b.com/da-dk/kontakt-os-typ): Tak for din interesse. Du vil blive ringet op af en specialist indenfor kort tid.
- [Kontakt os TYP [ENG]](https://www.helionb2b.com/contact-us-typ): Thanks for reaching out. One of our specialists will contact you as soon as possible.
- [Ny bog: Forstå din digitale kunde](https://www.helionb2b.com/da/forstå-din-digitale-kunde): I bogen går vi i dybden med, hvordan man imødekommer og fastholder B2B-kunder i en tid, hvor forbrugeren har adgang til uendelige informationskilder o
- [Event: The AI Agent Masterclass](https://www.helionb2b.com/event-ai-agent-masterclass): Join our hands-on masterclass with HubSpot's AI expert to learn how to leverage AI in CRM, transform data into actionable insights, and drive growth s
- [Helion B2B - Dit digitale B2B marketing bureau](https://www.helionb2b.com/da/marketing-bureau): Helion B2B hjælper dig navigere i den komplekse B2B-købsrejse gennem strategisk digital markedsføring samt skræddersyede growth-strategier, optimerere
- [Performance Marketing](https://www.helionb2b.com/performance-marketing): We Improve Performance with Search and Social
- [B2B content marketing services](https://www.helionb2b.com/content-services): We craft B2B content that builds trust and generates high-quality leads. Full-funnel content execution for SaaS, Manufacturing, and Consulting.
- [HubSpot agency partner for B2B - Certified onboarding](https://www.helionb2b.com/hubspot-services): Maximize revenue and streamline your front office with a HubSpot Elite partner. Our certified experts help you with implementation, onboarding, and mo
- [B2B inbound marketing agency specialized in strategy & lead-generation](https://www.helionb2b.com/inbound-strategy): Generate leads with a tailored inbound marketing strategy for complex B2B buyer’s journeys. Contact us to partner with a B2B inbound marketing agency.
- [Integrations with HubSpot - collect your data](https://www.helionb2b.com/integrations): Integrate your existing systems with HubSpot and keep your data in one place. As a certified HubSpot Elite partner, we help B2B companies take full ad
- [Paid Search (PPC) Services for B2B Growth](https://www.helionb2b.com/paid-search): Boost B2B performance with Helion’s social media strategies. From LinkedIn to Meta, we help you grow awareness, leads & sales.
- [Performance marketing agency - B2B ads, search, social](https://www.helionb2b.com/performance-services): Increase ROI, lower costs, and build relevant audiences with targeted advertising. Book a meeting now to partner up with a performance marketing agenc
- [SMV Digital - Secure funding for your digital projects](https://www.helionb2b.com/smv-digital): Get funding through SMV: Digital to improve your company’s digital presence. We can help you scope your project and find the right grant.
- [Connect with decision-makers and drive real results with B2B social media](https://www.helionb2b.com/social-media): Boost B2B performance with Helion’s social media strategies. From LinkedIn to Meta, we help you grow awareness, leads & sales.
- [B2B website design that converts | Helion](https://www.helionb2b.com/content-services/b2b-website-design): We design B2B websites that attract, engage, and convert. Strategy, content, CRO, and HubSpot expertise – your website built to drive measurable growt
- [Event signup registered: AI Agent Masterclass](https://www.helionb2b.com/event-signup-registered): Thank you for joining us on May 12th for the AI Agent Masterclass and learn how to maximize CRM ROI with HubSpot's next-gen technology. 
- [Vores team](https://www.helionb2b.com/da-dk/team): Mød vores team

## Blog Posts

- [10 must-have automation workflows for B2B SaaS](https://www.helionb2b.com/academy/10-workflows-for-b2b-saas): Setting up marketing and sales automation workflows allows you to maximize efficiency and vastly improve how you handle leads. This article delves int
- [5 strategic ways to crush your competition with a B2B lead machine](https://www.helionb2b.com/academy/5-strategic-ways-to-crush-your-competition-with-a-b2b-lead-machine): Many B2B companies don’t struggle to generate leads. The real challenge is ensuring the leads that do come in are qualified, engaged, and ready to buy
- [5 tips for creating an effective landing page (incl. template)](https://www.helionb2b.com/academy/effective-landing-page-template): Landing pages aim to engage your target audience and convert leads. But what do you need to know to build an effective landing page? In this guide, we
- [5 tips til at lave en effektiv landing page (inkl. skabelon)](https://www.helionb2b.dk/blog/5-tips-til-at-lave-en-effektiv-landing-page-inkl.-skabelon): Målet med en landing page er at engagere din målgruppe og få konverteret leads. Men hvad skal du være opmærksom på, når du bygger din landing page? De
- [6 content focus areas: Where to start your B2B content strategy?](https://www.helionb2b.com/academy/6-focus-areas-b2b-content-strategy): A well-developed B2B content strategy is essential for any business, as it ensures the delivery of valuable information to recipients throughout the b
- [7 grunde til at vælge HubSpot til din marketing automation](https://www.helionb2b.dk/blog/7-grunde-til-at-vaelge-hubspot-til-din-marketing-automation): Marketing automation er din nye bedste ven.
- [7 reasons to choose HubSpot for your marketing automation](https://www.helionb2b.com/academy/hubspot-marketing-automation): Marketing automation is your new best friend.

The marketing team is busy. Emails need to be sent and blog posts written. The social media channels ne
- [Advania: Turning brand personality into a strategic voice](https://www.helionb2b.com/academy/advania-case-study): {% module_block module "widget_842e07c5-c6b5-4d3a-8885-9fde506bff9b" %}{% module_attribute "child_css" is_json="true" %}{% raw %}null{% endraw %}{% en
- [AI Max – How to Make It Work?](https://www.helionb2b.com/academy/ai-max-how-to-make-it-work): “AI Max doesn’t work for B2B.”
- [How to generate hot B2B leads with a low search volume](https://www.helionb2b.com/academy/b2b-leads-low-search-volume): Many of you probably know the feeling; performing a keyword analysis for a niche B2B industry is like fumbling in the dark.
- [B2B SEO: Sådan genererer du købeklare B2B leads med lav søgevolumen](https://www.helionb2b.dk/blog/b2b-seo-sådan-genererer-du-købeklare-leads): Ah ja… I er sikkert mange, der kender følelsen.
- [Bureauet Helion B2B udvider til Aarhus efter opstart med overskud](https://www.helionb2b.dk/blog/bureauet-helion-b2b-udvider-til-aarhus-efter-opstart-med-overskud): Med et skiftende konkurrencelandskab og et ønske om større nærhed til de jyske kunder åbner Helion B2B ny afdeling i Aarhus. Mangeårig HubSpot-special
- [Bureauet Helion B2B udvider til Aarhus efter opstart med overskud](https://www.helionb2b.com/da/academy/bureauet-helion-b2b-udvider-til-aarhus-efter-opstart-med-overskud): Med et skiftende konkurrencelandskab og et ønske om større nærhed til de jyske kunder åbner Helion B2B ny afdeling i Aarhus. Mangeårig HubSpot-special
- [Client Strategist - Copenhagen or Aarhus](https://www.helionb2b.com/careers/client-strategist): Are you the go-to-person, when peers are looking for strategic advice? At Helion B2B, we're looking for a Client Strategist to serve as a trusted advi
- [Content Specialist](https://www.helionb2b.com/careers/content-specialist): Are you a creative storyteller who thinks in conversion paths, user journeys, and strategic growth? At Helion B2B, we’re looking for a Content Special
- [Copenhagen Optimization: 5x increase in North American leads](https://www.helionb2b.com/academy/copenhagen-optimization-5x-increase-in-american-leads): Who is Copenhagen Optimization?

Copenhagen Optimization specializes in software that improves all aspects of airport operations: check-in, virtual qu
- [Den ultimative guide til Inbound for B2B virksomheder](https://www.helionb2b.dk/blog/den-ultimative-guide-til-inbound-for-b2b-virksomheder): Ja. Hvad er det nu lige inbound er for noget?
- [EasyTranslate tredoblede antal leads med produktdrevet vækststrategi](https://www.helionb2b.dk/blog/easytranslate-tredoblede-antal-leads-med-produktdrevet-vaekststrategi): SaaS-virksomheden EasyTranslate stod i slutningen af 2021 over for en skaleringsudfordring. De var på udkig efter en ny strategi, der ville tillade de
- [How EasyTranslate tripled leads using a product-led strategy](https://www.helionb2b.com/academy/product-led-growth-strategy-case): The SaaS company EasyTranslate faced a scaling challenge at the end of 2021. They were looking for a new strategy that would allow them to grow withou
- [Forskellen på inbound marketing og content marketing](https://www.helionb2b.dk/blog/forskellen-paa-inbound-marketing-og-content-marketing): Den moderne B2B køber vil have værdifuldt content fra din virksomhed. Content som er relevant og uddannende, og som kan hjælpe dem med at løse deres u
- [Fuse branding and performance marketing to win more in B2B](https://www.helionb2b.com/academy/fuse-branding-and-performance-marketing-to-win-more-in-b2b): Branding and performance marketing are usually perceived as two distinct tactics. Branding is often seen as a top-funnel activity that builds brand id
- [Gated vs. non-gated content: When to use which?](https://www.helionb2b.dk/blog/gated-vs-non-gated-content-when-to-use-which): Ah, that question B2B content marketers come back to again and again - to gate or not to gate content?
- [Gated vs. non-gated content: When to use which?](https://www.helionb2b.com/academy/gated-vs-non-gated-content): Ah, that question B2B content marketers come back to again and again - to gate or not to gate content?
- [Guide: How to create a full-funnel B2B content strategy](https://www.helionb2b.com/academy/guide-b2b-content-strategy): What do you do when researching a product, solution or problem?
- [Guide: Sådan laver du en full funnel B2B content strategi](https://www.helionb2b.dk/blog/guide-sådan-laver-du-en-full-funnel-b2b-content-strategi): Hvad gør du, når du skal undersøge et produkt, en løsning eller et problem?
- [Head of Client Strategy](https://www.helionb2b.com/careers/head-of-client-strategy): As Head of Client Strategy at Helion B2B, your job is to inspire & lead a high-performing team of client strategists. The people in your team owns the
- [Helion B2B fejrer første fødselsdag med sorte tal på bundlinjen](https://www.helionb2b.dk/blog/helion_b2b_fejrer_første_fødselsdag_med_sorte_tal_på_bundlinjen): Helion B2B fylder et år og kan fejre fødselsdag med sorte tal på bundlinjen og 12 strategiske eksperter rundt om bordet, og der er plads til endnu fle
- [Helion B2B fejrer første fødselsdag med sorte tal på bundlinjen](https://www.helionb2b.com/da/academy/pressemeddelse): Helion B2B fylder et år og kan fejre fødselsdag med sorte tal på bundlinjen og 12 strategiske eksperter rundt om bordet, og der er plads til endnu fle
- [How to build a successful B2B lead scoring model for SaaS (incl. templates)](https://www.helionb2b.com/academy/build-a-b2b-lead-scoring-model-for-saas): B2B lead scoring helps sales and marketing teams focus on the most promising leads and identify those that aren’t ready or likely to become paying cus
- [How to make your Google Ads account ready for AI changes](https://www.helionb2b.com/academy/how-to-make-your-google-ads-account-ready-for-ai-changes): The digital advertising world is going through what might be the biggest transformation we've seen in the last decade. With Google rolling out AI Over
- [ChatGPT in B2B content writing](https://www.helionb2b.com/academy/how-to-use-chatgpt-in-b2b-content-writing): Have you already added ChatGPT to your B2B content marketing toolbox? Now is the perfect time to leverage AI tools and make them an integral part of y
- [How to utilize SalesHub like a HubSpot sales executive](https://www.helionb2b.com/academy/utilize-hubspot-saleshub): HubSpot SalesHub is a powerful sales machine. Yet many HubSpot users don’t utilize some of the most efficient sales tools readily available on the pla
- [Hvad er inbound salg?](https://www.helionb2b.dk/blog/hvad-er-inbound-salg): Inbound salg er en salgsproces, der sætter kunden i fokus og som er tilpasset den moderne B2B køber i forhold til præferencer, behov og adfærd.
- [ICEpower: Boosted their sales efforts in a niche market](https://www.helionb2b.com/academy/blog/how-icepower-boosted-their-sales-efforts-in-a-niche-market): The global audio equipment manufacturer, ICEpower, sought to build a new lead management solution with HubSpot to better engage with some of the bigge
- [Improve your keyword research and STR analysis in B2B industries](https://www.helionb2b.com/academy/improve-your-keyword-research-and-str-analysis-in-b2b-industries): In B2B marketing, volume is often a vanity metric. With an estimated 80% of all searches being consumer-focused, applying standard B2C keyword strateg
- [INBOUND 2022 recap: The latest trends and updates in HubSpot](https://www.helionb2b.com/academy/inbound-2022-recap): Stay informed about the latest developments in inbound marketing and HubSpot with our comprehensive recap of INBOUND 2022. Discover key strategies for
- [INBOUND 2023 Recap: The hottest HubSpot updates within AI and beyond](https://www.helionb2b.com/academy/inbound-2023-recap-the-hottest-hubspot-updates-within-ai-and-beyond): We’re back from INBOUND 2023 in Boston and ready to spill everything we’ve learned throughout the four days of HubSpot product launches and updates wi
- [KompasBank: From Hubspot Sales Hub to Full Customer Platform rollout](https://www.helionb2b.com/academy/from-hubspot-sales-hub-to-full-customer-platform-rollout): When Kompasbank launched in 2021, it was already breaking the mold of traditional banking. Built as a fully digital bank for SMEs, the ambition was cl
- [Nets Ecommerce: Generated 6,820 qualified leads in one year](https://www.helionb2b.com/academy/how-nets-generated-6820-qualified-leads-in-one-year): You can’t build a successful lead engine overnight, but give it a year, and you can have a cost-efficient lead generator with an extensive lead nurtur
- [Stop Wasting Ad Spend: How Data Turns Paid Media Into Pipeline](https://www.helionb2b.com/academy/stop-wasting-ad-spend-how-data-turns-paid-media-into-pipeline): Paid media - whether on social platforms like LinkedIn and Meta or on search engines like Google - is one of the fastest ways to generate pipeline in 
- [How are inbound marketing and content marketing different?](https://www.helionb2b.com/academy/difference-inbound-content-marketing): The modern B2B buyer wants valuable content from your company. Content that is relevant, educational, and can help them solve their challenges.
- [The ultimate guide to inbound for B2B companies](https://www.helionb2b.com/academy/ultimate-guide-inbound-b2b): First things first. What exactly is inbound marketing?
- [UX writing: Untapped potential for business growth](https://www.helionb2b.com/academy/ux-writing-untapped-business-growth): You can create the best marketing content in the world, but if your website or product doesn't reflect what you sold, all that effort could go to wast
- [What is inbound sales?](https://www.helionb2b.com/academy/inbound-sales): Inbound sales is a process that puts the customer in focus and adapts to the modern B2B buyer’s preferences, needs, and behavior.